Employer of Choice Factors

Latest survey results suggest that employees, leaders and managers have an aligned view on what makes an Employer of Choice.

‘Recognition and rewards for work’ and ‘Invests in the learning and development of its people’ tops the list of Employer of Choice factors for employees, managers and leaders.

‘Employer of Choice’ is a term often used to describe organisations that are the preferred or most desired to work for in an industry or sector. Through the Leadership Employment and Direction (L.E.A.D.) Survey, LMA has looked at the concept on several occasions over the past five years to identify what organisations can and should do to present as an Employer of Choice in their industry or sector, in order to attract and retain talent.

The 2014 results for Employer of Choice factors are outlined below:

Q. ‘Employer of choice’ is a term often used to describe organisations that are the preferred or most desired to work for in an industry or sector. Looking to the future, which FIVE (5) of the following would you say are MOST important to you in an ‘employer of choice’?

Employer of Choice Factors	Employees 2014	Managers 2014	Leaders 2014
Recognises and rewards staff well	1	1	=1
Invests in the learning and development of its people	2	2	=1
Pays above average salaries and bonuses for excellent performance	3	4	11
Is a place where you can have fun and enjoy working	4	=6	8
Management is passionate and engaging to work with	5	3	3

The message is clear – look after people and their needs and they will flock to your organisation.

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